Positive, unsolicited content posted by raving fans on social media is a dream come true for any brand – but how do you align that content with your own brand guidelines?
User-generated content are a match made in heaven (or hell)! We have 4 tricks to help to you get the most out of your UGC social campaigns during the Halloween period.
Conferences, trade shows, gigs and events are already social by nature. But we have five reasons you should enhance your attendees experience with a user-generated social wall.
The retail industry is changing, user-generated content is becoming a vital part of increasing conversion rates. I explore how and why user-generated content is powering the retail industry and why it is here to stay.
The travel industry is bursting with the highest quality user-generated content from all corners of the globe. I take a look at why the travel industry and user-generated content belong together, forever.
There's plenty of lessons to be learned from these six big-brand social media fails that you'll be thankful that you weren't responsible for.
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